![]() ![]() ![]() What’s more is that “90% of consumers used the internet to find a local business in the last year, with 33% looking every day. In today’s digital world, everyone is a critic, and every business can be critiqued. Now that the world has gone digital, the phone book is replaced by online listings, everyone is a critic, and every business can be critiqued at any time. The next day, there’s a write-up in the local paper, telling everyone what they thought of your restaurant. If you happen to own a restaurant, then you’re certainly familiar with food critics - where a writer comes to your restaurant, and critiques everything about their visit. If a business paid for an ad, then it might also include business hours and perhaps some information on a specialty or something else that the business owner wanted to convey to potential customers.Īnd a business’s reviews used to be determined by a small number of critics. The best way I can describe these sites is that they’re a cross between an online phone book and a collection of critical reviews.Īn old-fashioned phone book housed basic business information - where a business is located and its phone number. We’ll work our way through the basics of online listings and reviews, from claiming your business online, managing your listings, and responding to customer reviews. Today, we’re talking about the fourth element up-to-date business listings. If you’d like to know more about online marketing, and how each of the 5 key elements plays a part, check out our online marketing guide, The Download.īut I digress. ![]()
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